Why Quality Matters in Hemp Products
As the hemp industry grows, a wider variety of hemp products is appearing on store shelves nationwide. With each new revelation about this extraordinary plant, the selection of goods continues to diversify. However, for many shoppers, whether they’re newcomers or experts, finding a high-quality product can feel like searching for a needle in a haystack.
Thankfully, there are strategies shoppers can use to find the products they want while minimizing the risk of choosing a subpar one. Here are some approaches shoppers can take to ensure they get a quality product:
Does the Product Have a COA?
A certificate of Analysis, or COA for short, is the third party testing results from a certified laboratory. COAs contain important information about hemp-based products, such as;
- THC potency
- Cannabinoids present in the product
- Any contaminants found within the product
- When the product was made and/or tested
- The presence of any pesticides, herbicides, molds, etc. within the product
By law, every hemp product should be tied to a COA. Not only does this serve as a quality control measure, but also verifies the product falls within federal and state guidelines.
Read the Reviews
Devoting some time to peruse product reviews before making a purchase can be a wise investment that pays dividends down the road, both in time and money saved. Companies that prioritize sincerity and openness welcome feedback from their customers, offering valuable insights for potential buyers. By delving into reviews, newcomers gain invaluable perspectives on what to expect from the products they’re eyeing.
Much like the insights gleaned from a Certificate of Analysis (COA), product reviews contain a treasure trove of information. This includes:
- How the individual felt after using a product
- Any side effects an individual felt from a product, whether they be good or bad.
- What an individual liked or disliked about a product.
What Educational Information Does the Brand Provide?
A brand might offer the best products on the market, but if customers don’t know how to use them, they won’t get the experience they deserve. That’s why investing in customer education is crucial for any quality brand.
The approach to promoting education can vary based on factors like the audience, products, and business model. However, common places to find informational and educational content include:
- Social media (Facebook, Instagram, TikTok, etc.)
- A blog on the brand’s website
- YouTube videos
- Podcasts
What Contact Information Does the Brand Provide?
Trustworthy and transparent brands make it a priority to be easily reachable for their customers, ensuring any inquiries or issues are promptly addressed. This dedication cultivates trust and nurtures a solid bond between the consumer and the brand.
Among the favored methods brands employ to share contact details are:
- Emails
- Phone numbers
- Live Chat
Contact information types can vary from brand to brand, similar to educational content. However, the quality brands want to ensure that their shoppers can contact them easily and quickly.
How do Brands Use AI?
Regardless of your opinion on artificial intelligence, it’s here to stay and is actively being utilized. For shoppers, the key focus should be on how AI is being employed, rather than whether it’s being used at all. When it comes to hemp-based product marketing, consider asking the following questions:
- Is AI being used to enhance the consumer experience or is it being used as a quick replacement for quality content?
- Are brands using visual AI images as a replacement for real photos?
- Do any AI images used violate any copyright laws?
Quality brands will be selective about how they use AI. Vice Versa, fly-by-night brands may use it to appear transparent while still falling short.
The Bottom Line
Navigating the array of hemp-based products can be daunting, even for seasoned shoppers. Yet, employing the tools highlighted earlier can simplify the journey, conserving time, money, and minimizing anxiety. By incorporating these quality assurance methods into your quest, you pave the way for a satisfying purchase experience.
